Same Marketing + Ghost Leads = More Installs per Marketing Dollar
(screenshot from actual account)
Insulation Contractor
(screenshot from actual account)
Ghost Leads identifies website visitors who don't complete forms by matching an anonymous unique identifier with additional information. This is done using the Ghost Lead Pixel and an Identity Graph, which taps into a vast database with over 300 million records, providing details like name, email, credit information, address, homeowner versus renter, demographic attributes, MAIDs (Mobile Advertising IDs), and other data valuable residential contractors.
Ghost Leads includes data on visitors who fill out website forms, enriching this information with additional details (e.g., credit score, home value, address, interest, etc) accessible via the Ghost Leads dashboard.
To install the Ghost Leads pixel takes 5 minutes and can be done by whoever manages your website. These instructions are provided via email to the webmaster after proceeding with Ghost Leads.
Ghost Leads is compliant with legal standards as it uses First Party Data (data from individuals who interacted directly with your company). However, adherence to privacy laws is crucial, including having a cookie consent banner and clear data collection policies on your website.
Ghost Leads can be utilized for various marketing efforts like email, digital advertising, direct mail campaigns, profile enrichment, and internal analytics. It is particularly useful for lead scoring and offers deeper insights into the effectiveness of digital ads.
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